Drew Callaghan

REALTOR-Retired

611 S Clifton Street
Philadelphia, PA 19147

ph: 215-431-3384
fax: 215-893-4991

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Thank you for visiting my web site and for your business over the past 14 years.  I have retired from real estate sales and have placed my real estate license in escrow. 

 

Please feel free to contact me if you have any question about the real estate that you've purchased through me.  If need be I'll refer you to a licensced REALTOR that can help you with your real estate needs. 

 

I'm currently providing photography services to the real estate industry.

Please visit my web site at www.drewcallaghanphotography.com to learn more about my new business.

 

The Wall Street Journal

Selling a home used to be all about"curb appeal,"or the first impression a property conveys to potential buyers as they pull up in front.  A house that looks unattractive from the street won't sell, the mantra goes.

These days, a property's "pix appeal," or attractiveness in photos posted in online
listings, is equally important. Eighty percent of home buyers used the Internet
last year to search for a home, and nearly 25% they first found the property they
purchased, according to a National Association of REALTORS survey.

"Without pictures I am much less likely to go see a house," says house hunter
David Williamson, Philadelphia, PA. In most cases -- 85% of the time -- online photos are my first view of a home, he says, adding that poor pictures or worst no photos will turn him away. Photographs are powerful bait. Good ones can lure buyers; poor ones can do the opposite.

By Dana Mattioli,
The Wall Street Journal

Copyright 2008 Drew Callaghan. All rights reserved.

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611 S Clifton Street
Philadelphia, PA 19147

ph: 215-431-3384
fax: 215-893-4991